# Reply to product reviews in the right tone

Drafts a public reply to a customer review, matching the tone to the star rating: thanks for happy customers, an apology and a next step for unhappy ones. Replies to 1- and 2-star reviews wait for your approval; the rest go straight to your publishing webhook.

**Use cases:** E-commerce, Customer support, Marketing

**Tags:** review response, reply to reviews, reputation, star rating, negative reviews, approval, human in the loop

[Create this agent](https://seclai.com/agent-examples/create/product_review_replies)

## How it starts

Trigger: dynamic input.

## What it needs

No knowledge base, memory bank or connection to create first.

## Steps

- Draft the reply
- Parse and validate the reply
- Is it a negative review?
  - If yes: Approve the reply
  - Was it approved?
    - If yes: Publish the approved reply
  - Record the decision
  - Otherwise: Publish the reply
- Show the reply